Better decision-making?
Jon Cherry facilitates the idealisation and design of better futures for organisations.
We’ve worked with
Strategy work fails for many reasons, including:
A failure to identify the real problem that needs to be solved.
A lack of specialist capabilities in the strategy process.
Ignoring the possible future conditions under which the strategy will apply.
Overlooking the internal context.
Underestimating the role that psychology plays in the motivation of individuals and organisations to act.
Jon Cherry creates the conditions for decision-makers to effectively explore alternative futures.
We question:
What’s going on? | What this means? | What to do?
We offer a forward-orientated approach to strategy using futures research and foresight tools to transform the cognitive, emotional and collaborative capabilities of teams to unlock outperformance.
Who is this for?
Decision-makers who are faced with critical decisions under conditions of uncertainty
Brands wanting to successfully position themselves for the future
Businesses that need guidance on how to access their preferred future
Organisations that what to empower their leadership teams with strategic thinking capabilities
Marketing professionals that need an experienced strategy facilitator to maximise their ROI
What clients say.
“Jon Cherry has played a critical role in the key milestones of our journey at Yuppiechef. Jon’s ability to help teams understand futures better, bring new thinking and helping to drive innovative change within the business has been invaluable. Having worked extensively across the business over many years, Jon Cherry has provided insight and support to our teams and given them practical tools and key learnings on how to respond and make the most of emerging market opportunities.”

