Futures research for marketing impact.
Most strategies are based on yesterday’s data and today’s trends, not on tomorrow’s opportunities.
‘We quantify and qualify emerging consumer, cultural, and category shifts to guide strategic decision-making, creativity, brand relevance and long-term profit growth.’ - Jon Cherry
Our futures research and strategic foresight offering, identifies emerging shifts in the consumer marketplace, before they become mainstream.
When applied to our recommended practice of continuous social learning it enables marketing leaders to gain a forward-orientated strategic advantage.
The result is dramatically enhanced brand building by moving the practice from reactive positioning to proactive, future-fit identity creation.
Future-fit brands lead their categories and enjoy more informed decision-making, creative confidence and sustainable brand-led growth.
The Briefing.
The Briefing, presented by Jon Cherry and published by Cherryflava Media, is a monthly snapshot of change and its implications across six key domains.
It offers marketers the rigorous research and insights needed to inform decision-making on investments in innovation.
The Briefing is offered as a monthly subscription, or as a stand-alone in-person keynote presentation.
The Briefing is published ten times per year and available as an monthly report subscription or as a summarised keynote presentation.
The 2025 MEGA TRENDS PRESENTATION
Based on a synthesis of the scanning information we’ve gathered over a rolling 12-month period, the 2025 MEGA TRENDS PRESENTATION offers marketers, a holistic snapshot of the emerging shifts in mindsets and attitudes that we are detecting in the market to inform an organisation’s strategic approach.
We highlight the key uncertainties that need to be considered, the important strategic questions organisations should be asking themselves and consider possible opportunities and threats that must be weighed up.
We make sense of change in the face of uncertainty so that decisions can be made more confidently.